Omnichannel event management system.
Omnichannel, Event Management, 2025
Morphea streamlines events into seamless, connected experiences, offering features that reduce chaos, improve coordination and deliver value for organisers, sponsors, vendors and attendees.
Contribution
Research, Branding, UI/UX Design, AR/VR Design
Duration
2025 | 4 weeks
Industry
Event Technology
Understanding The Problem
At cultural events, vendors know how many items they've sold but have no idea whether crowd density is building towards their section, whether a competing stall is drawing their traffic away, or whether peak hours have already passed.
Event organisers face the inverse problem: they coordinate dozens of vendors but have no unified view of foot traffic distribution. Communication happens through fragmented WhatsApp chains that create noise and miss urgent signals.
Research & discovery
The research team observed vendors and organisers at two large melas and two urban cultural festivals. The most striking finding: every critical operational decision was made reactively. Vendors waiting for evidence of a problem before acting had already lost the window to respond effectively.
Interviews with vendors revealed a clear hierarchy of information needs: first, where are customers right now; second, how has attendance trended over the day; third, who do I contact if something goes wrong. These three needs became the three core modules of the Morphea app.
Design decisions
The interface is built on a pure black canvas , a deliberate choice over dark grey. At full brightness outdoor phone settings, pure black creates the crispest contrast for the event name card and data modules. The brand wordmark uses Futura for its geometric authority. Lato handles all data labels and interface text for legibility at small sizes outdoors.
Brand Identity
Mobile Screens
Mockups
AR/VR Experience
Outcome & reflection
