Kheyt
A contract farming platform rebuilding trust between farmers and buyers.
Kheyt is a phygital supply system that connects farmers directly with local restaurants through pre-agreed crop contracts.
Contribution
Research, Branding UI/UX Design
Duration
2026 | 4 weeks
Industry
Farming
Understanding The Problem
Farmers sign supply agreements with restaurants and buyers, but once the contract is signed, communication collapses. There's no delivery transparency, no harvest readiness signal for buyers, and no shared record when the two sides disagree, just competing paper logs and phone calls.
Research & discovery
Contextual interviews with farmers in rural areas surfaced the real risk window: the gap between harvest and buyer confirmation, when the work is done but there's zero visibility into what happens next. Competitive analysis showed most agritech apps design for urban buyers first, leaving farmer-facing sides as an afterthought, despite low literacy and intermittent connectivity being the norm, not the edge case.
Research & Discovery
Design decisions
Brand Identity
Mobile Screens
3D Models - Low Electricity Storage, Village Kiosk
Low Literacy Kiosk
Outcome & reflection
